Celebrate The King of Rock ‘N’ Roll at Cooly Rocks On 2024!

On January 8 2024, Elvis fans around the world celebrated what would’ve been the King of Rock ‘n’ Roll’s 89th birthday! 

There’s no doubt that Elvis Presley’s influence will continue to live on for years to come and this year’s birthday celebrations demonstrate just that. For the lucky fans who were in Memphis USA, Graceland hosted four days of birthday celebrations fit for The King. From live music to special tours, a grand birthday proclamation ceremony, and a golden tiered cake, it was definitely a year to remember. 

For our Aussie fans, you can watch the full birthday proclamation ceremony here and be transported to the front lawns of Graceland!

If you want to show your love for The King down under, there’s no better place to do it than at Cooly Rocks On! Held in Coolangatta on the Gold Coast from 5 – 9 June 2024, Elvis fans from around the country gather as one of our VIP Legends Pass holders. 

Keep reading to see all the incredible inclusions valued at well over $1,000 that will get any Elvis fan shake, rattle and rollin’!


We don’t use the term VIPs lightly around here. During the festival, VIP Legends Pass holders will gain exclusive access to a whole range of events that are positively Presley!

Join in on a King’s Welcome at a 1950s themed diner with your fellow VIP Legends Pass holders, along with some Elvis Tribute Artists (ETA) to kickstart your Cooly Rocks On. For the Hollywood era lovers, we’ve also organised a first-class cinema experience which will also feature a candy bar performance from five time world champion ETA Dwight Icenhower.

And if you wanted to test your Elvis knowledge, we’ve got a special trivia hosted by Australia’s biggest Elvis collector “Mr Rusty Roberts” with some epic Presley prizes.


Dwight Icenhower, Louis Brown, Che Orton, Jack Gatto and more. Shall we continue?

Some of the world’s best ETAs will be at Cooly Rocks On 2024, delivering world-class shows that are included within your VIP Legends Pass! Not to mention Cooly Rocks On is also only one of two festivals in Australia to hold a preliminary round of the Ultimate Elvis Tribute Artist Contest, where VIP Legends Pass holders are invited to attend all three rounds, along with exclusive photo opportunities following each round.

If all this music has got you wanting a turn on the microphone, join your fellow Elvis fans at The Elvis Karaoke After Party! And don’t forget to collect your special memorabilia pack that contains an exclusive VIP Legends Pass holder t-shirt, keepsake lanyard and more!


Enjoy premium seating for all Elvis feature shows inside the Elvis Marquee. You can also gain early entry to your seat, get settled in before everyone else and be treated to a VIP drink service prior to the show. There will also be a private VIP Legends Pass area at the Queen Elizabeth Park Stage, allowing you to be front and centre for performances.

Are you liking the sound of being a VIP Legends Pass holder? Check out all the fun we got up to last year in the 2023 VIP Legends Pass Gallery!

Passes sold out for 2023, so be quick and grab yours to gain access to all the incredible Elvis inclusions. But that’s not all for Cooly Rocks On! Celebrating all things motor, music and lifestyle of yesteryear, come take a step back in time with us as we transport Coolangatta back to the 50s, 60s and 70s. 

With over 900+ retro and vintage cars lining the streets for the annual Show ‘N’ Shine, a Pin-Up Pageant, various dances to get your feet movin’, vintage markets and of course plenty of incredible live music, let’s travel back to the good ol’ days together!

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