Cooly rocks on Pin-Up Pageant
If you have an appreciation for all things pin-up, you won’t want to miss this one!
Hit the festival and get ready to be dazzled by 12 lucky finalists competing at the Cooly Rocks On Pin-up Pageant 2023!
Back for its second year, the Cooly Rocks On Pin-up Pageant celebrates the ‘Classic’ and ‘Rockabilly’ styles that you have come to know and love at the festival over the years.
Witness the spotlight shine on the Pin-ups as they enter the stage one by one through three rounds that celebrate the fashions, hair and makeup of yesteryear. Who will be crowned our 2023 Winner, Runner Up and Most Entertaining? You’ll have to wait until the festival!
LOCATION: tHE ELVIS MARQUEE, Coolangatta Beachfront
2013 – Cherry Amour
2014 – Miss Polly Petticoat
2015 – Fifi la Rouge
2016 – Miss Holly Wouldn’t
2017 – Foxy Rocket
2018 – Ruby Alabaster
2019 – Cherry Amour
2021 – Curley Sue
2022 – Maizie May
2016 – Madame Mason
2017 – Rose Dluxe
2018 – Vena Cava
2019 – Madama La Vie
2021 – Cherry Red
YOUR 2022 PIN-UP PAGEANT FINALISTS

EVANGELIA BABYDOLL

KATIE LULUBELLE

MISS APHRODITE DARLING

MISS BOBBI FLAME

MISS BRANDI BELLE

MISS BRITT

MISS MAIZIE MAY

MISS ROXANNE LA ROLLER
YOUR 2023 PIN-UP PAGEANT FINALISTS!

BUNNY BOULEVARD

KATIE LULUBELLE

LISA WANDERESS

LOU LOU FONTANA

MISS ABSOLUTELY ALICE

MISS APHRODITE DARLING

MISS CATALINA McCAW

MISS CHEREE VELVET

MISS LULU

PEGGY BRIGHT

ROXANNE LA ROLLER

TORI ADDAMS

MISS SWEET JEAN

MISS WILD ROSE

MYA DIA MONTE

SIN SALUTE
YOUR 2023 PIN-UP PAGEANT AMBASSDORS!
MISS CHRISSY
Always exuding uninhibited warmth, charisma and elegant charm, Miss Chrissy has dedicated her life to exploring the rich histories of early 20th century style. Whether it’s emceeing events, hosting vintage styling workshops, educating children about etiquette and self-worth, readying brides for their big day or working as a consultant on period productions – she executes each new endeavour with an honest respect for her vintage influences.
BETTIE BUTCHER
Australia’s ‘Hostess with the mostest’, vintage stylist, mentor and all-round sweetheart, Bettie Butcher is a down to earth Pin-up from Brisbane! As a charity liaison for the Pinups of Australia community, Bettie is a passionate advocate for #VintageVibesNotVintageValues and anti-bullying. A true ‘Bettie of all trades,’ she recently launched a clothing line, styling products and even creates digital art of Australian pinups!
YOUR 2023 PIN-UP PAGEANT JUDGES!
Peter sandburg
Standup drummer and chief songwriter Peter Sandberg is the lead vocalist for Swedish Band The Go Getters, who have electrified audiences around the world with their rockabilly tunes.
FAQs
The Pin-up Pageant venue entrance will include a ramp to cater to accessibility needs. However, due to stage infrastructure, accessibility onto the stage is restricted. Cooly Rocks On will provide a designated performance area in front of the stage to cater for finalists with accessibility needs.
The Pin-Up Pageant will be held on Friday 9 June 2023, with Pin-Up sashing/meet & greet held on Wednesday 7 June 2023.
Finalists are selected based on a series of selection criteria including:
- How connected the applicant is to the Cooly Rocks On pillars of motors, music and lifestyle
- How well the applicant expresses their knowledge of the pin-up culture and history
- How well the applicant presents themselves (hair, makeup, attire and poise)
- How well the applicant expresses and represents the modern-day values in which the Pin-up Pageant promotes
There will be prizes awarded to the Pageant Winner, Runner-Up and Most Entertaining Awards. More details listed below!
Pageant Winner
- Title of ‘Cooly Rocks On Pin-Up Pageant 2023’ Winner
- $1,000 cash
- Cooly Rocks On Advocate, participating in event media and PR opportunities for the following year
- A seat on the 2024 Cooly Rocks On Pin-Up Pageant judging panel
- RK Retro Dresses Pageant Winner retail package
- Winners Sash
- Winner Floral Bouquet
Runner Up
- Title of ‘Cooly Rocks On Pin-Up Pageant 2023’ Runner Up
- $500 cash
- RK Retro Dresses Pageant Runner Up retail package
- Runner Up Sash
- Runner Up Floral Bouquet
Most Entertaining
- Title of ‘Cooly Rocks On Pin-Up Pageant 2023’ Most Entertaining
- $100 cash
- RK Retro Dresses Most Entertaining retail package
- Most Entertaining Sash
- Flower posy
- Day Wear
- Uniqueness of You – includes performing a talent on stage
- Evening Wear
12 finalists have been chosen to compete in the 2023 Cooly Rocks On Pin-up Pageant.
Pageant Ambassadors will be engaged to ensure all applicants and finalists have an authentic, fun and supportive Pageant experience. Your 2023 Cooly Rocks On Pin-up Pageant Ambassadors will be there to support you every step of the way! Stay tuned for when we announce our 2023 Ambassadors.
If you are interested in getting involved in the Cooly Rocks On Pin-up Pageant, there are many roles that we are looking to fill annually and are listed below:
- Pageant Ambassadors
- Pageant Emcee
- Pageant Kittens (backstage support)
- Pageant Judges
Please email [email protected] with your expression of interest detailing what role you believe you are most suited for.
Entry to watch the Cooly Rocks On Pin-up Pageant is free, seats will be offered on a first come, first served basis.









